jstern
Silver Member
For sale is my 1972/1973 Heuer Autavia Viceroy 1163V, a true collector's piece with a rich racing heritage and iconic design.
This Heuer Autavia Viceroy is highly regarded for its collaboration with Viceroy Cigarettes in the early 1970s. As part of a limited-edition marketing campaign, Heuer offered a special version of the Autavia chronograph for just $88 when customers mailed in the end flap from a carton of Viceroy cigarettes. This unique co-branding partnership became one of the most celebrated collaborations in watch history.
The serial number dates the watch to 1972/1973.
Powered by the Heuer Caliber 12 self-winding movement, the watch is keeping very accurate time. Despite its 52 years, it remains in very good condition, as shown in the photos. The watch comes with its original Tag Heuer strap and Heuer buckle.
Priced at $4,850 + shipping for this incredibly collectible timepiece.








This Heuer Autavia Viceroy is highly regarded for its collaboration with Viceroy Cigarettes in the early 1970s. As part of a limited-edition marketing campaign, Heuer offered a special version of the Autavia chronograph for just $88 when customers mailed in the end flap from a carton of Viceroy cigarettes. This unique co-branding partnership became one of the most celebrated collaborations in watch history.
The serial number dates the watch to 1972/1973.
Powered by the Heuer Caliber 12 self-winding movement, the watch is keeping very accurate time. Despite its 52 years, it remains in very good condition, as shown in the photos. The watch comes with its original Tag Heuer strap and Heuer buckle.
Priced at $4,850 + shipping for this incredibly collectible timepiece.







